Nothing here got built alone. Everyone on this wall helped. This is where that's written down.
Founding Partner
Plastic Bank
First organisation to say yes. Verified every kilogram of the first collection, receipt by receipt.
Aboard since 2025
Photography
The February Shoot
Shot the first campaign in open water in February. Unpaid. Frozen. Came back for the second one.
Aboard since 2025
First Believers
The First 100
The hundred people who ordered before there was a single review, a single press mention, or any proof at all.
You know who you are
Production
The Print Shop
Reprinted an entire run at cost when the first batch didn't meet standard. Quality is a partner's job too.
Aboard since 2025
Veterinary Care
Max's Vets
Nine years of operations, patience, and honesty. The reason there were nine years at all.
2016 – 2025
This space is reserved
Your name here
The wall isn't finished. If you can help — in any way — the next plaque is yours.
Wear the shirt somewhere. Pull plastic off a beach. Feed a stray cat. Help a stranger with something heavy. Film it — badly is fine — and send it in. The best ones go up on the site and our channels.
Tag @anyway · or send it to hello@anywaysoul.com
No tiers, no points, no ambassador contract. Share anyway. as often and as widely as you like — the people who spread the word hardest get free clothing sent to them. That's the whole program. We actively watch for it, and we reach out.
We're watching. In a good way.
This is not a partnership deck. There are no tiers, no media kits, no minimum spend. There's a small brand trying to do a very simple thing, and a wall with an empty plaque on it.
If you make things, move things, photograph things, fund things, or know people who do — we'd like to hear from you. Every person on this wall started with one short message.
hello@anywaysoul.com — a human reads every message.
Organisations
Charities and NGOs — if your work fits a cause we fund, or should, tell us what a contribution actually buys.
Creators & Photographers
The story is told in images. If you shoot, film, or write and the story resonates, there is always a next campaign.
Sponsors
Cover a production run, a collection drive, a well. You'll see exactly where it went — it's all in the Ledger.
Everyone Else
Shared a post, told a friend, wore the shirt somewhere interesting. That counts. Check the Logbook — we shout back.
Impact partners