Polar bears feeding on an Arctic rubbish dump

ANYWAY

Do it Anyway

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8 million tons of plastic enter the ocean every year.

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What we're here for

The world has problems. Every purchase helps fix one.

Aerial view of a vast landfill at sunset, tiny human figures across the surface

01 — OCEAN PLASTIC

8 million tons of plastic enter our oceans every single year.

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Aerial view of the Amazon burning — green forest beside scorched earth and rising smoke

02 — RAINFOREST

A football pitch of rainforest, gone every few seconds.

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A street dog in India, thin and alone

03 — ANIMAL WELFARE

200 million dogs. No home, no vet, no one.

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A young boy collecting muddy water from a hole in a dry riverbed, yellow jerrycan beside him

04 — CLEAN WATER

1 in 10 people on Earth cannot access clean drinking water.

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Young children sitting in a basic classroom with colourful handmade posters on the walls

05 — EDUCATION

250 million children have no school to go to.

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The reason this exists

A dog named Max.

Max was my dog. We were rarely more than a room apart. If I went quiet for too long, he noticed before anyone else did.

He was sick for most of his life. My mum spent countless thousands trying to get him fixed — operations, specialists, years of it. He took all of it without ever complaining, and kept being good to everyone around him regardless. Eventually there was no honest reason to keep taking him back, and we had to let him go.

I looked up to him. Still do. He carried something heavy and never once used it as a reason to stop being good — and that is the entire idea behind Anyway.

The money works like this: all of it goes to the organisations we support, apart from what it costs to keep Anyway running — production, materials, and getting the clothing to you. Nothing hidden behind a percentage.

Max, a black standard poodle, looking straight into the camera at home

The Collection

WEAR IT. MEAN IT.

Every item funds something real. No vague percentages. Actual money, actual causes.

Tee · coming soon

Collection 01

The Ocean Tee

Funds removal of ocean plastic with every tee sold.

$59View
Tee · coming soon

Collection 01

The Forest Tee

Protects standing rainforest with every tee sold.

$59View
Tee · coming soon

Collection 01

The Anyway Tee

Splits across all five causes we fund.

$59View

The only program we run

Loud gets
rewarded.

Share Anyway everywhere. Post it, tag it, put it in front of people. The ones who spread the word hardest get free clothing sent to them. No tiers, no points, no contract — we watch, and we reach out.

That's the whole program

Follow along

Everything as it happens — new drops, cleanups, shoutouts, what a purchase just paid for. We post there first.

Who we fund